AUTODOC SE have announced the launch of a curated marketplace in France for vehicle spare parts and accessories. Third-party sellers in France will have the opportunity to sell their products via the platform to millions of potential customers.
The launch of the AUTODOC MARKETPLACE marks a significant milestone for our company, our loyal customers and the market. In addition to our B2C business and AUTODOC PRO, this marketplace will serve as the third pillar, ensuring the consistent and sustainable continuation of our growth story,. He adds, ”The AUTODOC MARKETPLACE aims to become the central platform for sales of vehicle spare parts and accessories in Europe, similar to other vertical marketplaces like Zalando in the fashion and lifestyle sector.
– Dmitry Zadorozhny, CEO, AUTODOC SE
The AUTODOC MARKETPLACE, whose technical development began in January 2024, is a platform on which selected sellers of vehicle spare parts and accessories can offer their products to AUTODOC’s large and continuously growing customer base. This enables customers to access a significantly broader range of products at competitive prices on both AUTODOC’s website and app, while benefiting from the trust and security AUTODOC provides throughout the entire purchasing process.
The AUTODOC MARKETPLACE will benefit all related parties. It will meet customers’ needs by offering a broader product portfolio within existing categories. Additionally, it will expand AUTODOC’s assortment into new, in-demand categories that extend beyond traditional vehicle spare parts, further increasing availability. eCommerce sellers and physical shops will benefit from a new online sales channel, improving their traffic and visibility. This marketplace will bring attention to automotive sellers and their assortments, which face the risk of being overshadowed on horizontal marketplaces like Amazon and eBay.
– AUTODOC SE
Back-end powered by leading software solution
The software behind the AUTODOC MARKETPLACE is provided by Mirakl, the world’s leading provider of eCommerce software solutions. Utilizing Mirakl Connect and the Channel Manager, AUTODOC simplifies connections to a curated network of specialized sellers of vehicle spare parts and accessories and empowers dealerships from OEM groups to seamlessly list their inventory on the AUTODOC MARKETPLACE. This streamlined integration will allow sellers to expand their customer reach across Europe, providing AUTODOC customers with a comprehensive selection of products to meet their needs.
AUTODOC’s Mirakl-powered marketplace is transforming the automotive aftermarket by delivering a seamless, pan-European eCommerce experience. By leveraging Mirakl’s technology, AUTODOC streamlines seller integration, expands customer product access, and drives digital commerce across the EU – enhancing choice, convenience, and innovation.
– Adrien Nussenbaum, co-CEO and co-founder, Mirakl
Plans for expansion across Europe
Following the launch in France in January, AUTODOC plans to gradually expand its marketplace to other European markets where it operates. This will position AUTODOC MARKETPLACE as an important source of future growth for the company. This expansion will allow AUTODOC to tap into additional customer, revenue, and profit potential.
The launch of the AUTODOC MARKETPLACE is a significant milestone in the execution of our company strategy and a key lever for future growth. Our goal is to continue leading the digital transformation of the automotive aftermarket industry through our investments in innovations.
– Lennart Schmidt, CFO, AUTODOC
Customers benefit from a seamless shopping experience whether they purchase directly from AUTODOC or through third-party sellers on the AUTODOC MARKETPLACE. While AUTODOC handles shipping, invoicing, and customer service for its own products, third-party sellers manage these processes independently. This setup allows customers to access a wider product range while enjoying a familiar shopping environment.
The AUTODOC MARKETPLACE features a wide range of automotive-focused products, all sold in new condition, allowing customers to access a variety of items that go beyond traditional vehicle spare parts. These include vehicle electronics, accessories, lifestyle products, mobility solutions, and security items to suit their needs.
– Lennart Schmidt, CFO, AUTODOC
Automotive sellers are welcome to apply to join the AUTODOC MARKETPLACE by sending an introductory email to [email protected].
