Where’s that From was launched in 2022 and have grown to a team of 30, with plans to do over £20m in footwear sales this year. That’s extraordinary growth, so today we speak to Aran Nerwan to discover the secrets of this phenomenal growth the the challenges the business has overcome.
Speaking to Aran, there are two key takeaways – their obsession with the customer and delivering a product that keeps them coming back to buy again and again, and their obsession with diving deep into data analysis to optimise every part of the business and understand where to focus their efforts.
In this video you will find:
- 00:00 Introducing Aran Nerwan, Where’s That From
- 02:15 Understanding who your customer is
- 06:53 Facing challenges of lead times, cost of living, and business costs
- 08:24 Retaining staff and their institutional knowledge
- 11:46 How Where’s that From reduced return rate by 10% in 24 months
- 15:07 How Where’s That From use data to stay a step ahead
