Welcome to a new era of intelligent assistance with Alexa+, Amazon’s next-generation assistant powered by cutting-edge generative AI. Alexa+ is designed to be more conversational, smarter, and highly personalized, making it easier for you to get things done. Whether it’s keeping you entertained, helping you learn, staying organized, or summarizing complex topics, Alexa+ is here to assist….
…so long as you’ve got relatively new Echo devices – my Echo Show 5 is too old, need to be an 8 or above. I’m also wondering how much I’d actually use Alexa+, bearing in mind I have a phone in my pocket. I guess if I ever get around to a later device I’d start using Alexa+, but even though it’s free with my Prime membership I’m not convinced I need device upgrades for some smarter AI – or am I missing something I need in my life?
Expansive and Natural Conversations
Interacting with Alexa+ feels less like using technology and more like engaging with an insightful friend. She understands your half-formed thoughts, colloquial expressions, and complex ideas, responding like a trusted assistant. Alexa+ is easy to talk to, making conversations feel expansive and natural.
Turning Talk into Action
At the heart of Alexa+’s state-of-the-art architecture are powerful large language models (LLMs) available on Amazon Bedrock. But that’s just the beginning. Alexa+ is designed to take action and orchestrate across tens of thousands of services and devices. Amazon have developed a concept called “experts”—groups of systems, capabilities, APIs, and instructions that accomplish specific types of tasks for customers.
With these experts, Alexa+ can manage your smart home devices like Philips Hue and Roborock, make reservations with OpenTable and Vagaro, play music from Amazon Music, Spotify, and Apple Music, order groceries from Amazon Fresh and Whole Foods Market, and even remind you when tickets go on sale on Ticketmaster. She can use Ring to alert you if someone is approaching your house. Alexa+ introduces agentic capabilities, enabling her to navigate the web autonomously to complete tasks on your behalf.
For instance, if you need your oven fixed, Alexa+ can find a (currently US based) service provider on Thumbtack, arrange the repair, and notify you once it’s done, all without your supervision.
Personalised Assistance
Alexa+ is highly personalized, knowing what you’ve bought, listened to, and watched. She remembers your shipping address and payment preferences, but you can also teach her more about yourself. Share family recipes, important dates, dietary preferences, and more, and Alexa+ will use this information to make your experience more useful.
For example, if you’re planning a family dinner, Alexa+ can remember that you love pizza, your daughter is vegetarian, and your partner is gluten-free, suggesting appropriate recipes or restaurants.
Always There When You Need Her
Alexa+ is like having an assistant available whenever you need help, and she fades into the background when you don’t. She’s proactive when necessary, such as suggesting you start your commute early due to heavy traffic or informing you that a gift you wanted to buy is on sale.
Managing Your Home
With over 600 million Alexa devices in use today, customers already rely on Alexa to play music, watch videos, and manage their smart homes. Alexa+ enhances these capabilities, creating a smarter and more capable home experience. Imagine telling Alexa to set up “The Boys” on your Fire TV while you’re eating dinner in the kitchen, moving music to different speakers around your home, or using Ring to check if your package has been delivered.
Available Everywhere
Alexa+ will be available wherever you are—at home, in the office, or in your car. You can also access her through a new mobile app and a browser-based experience at Alexa.com. Start a conversation on your Echo device, continue on the go with your phone or in the car, and pick it up on your computer. Alexa+ remembers the context and continues the conversation across all your devices.
Deep Knowledge
Amazon say that they have infused Alexa’s vast knowledge base with cutting-edge LLMs, creating a smarter AI assistant that never stops learning. Alexa+ brings together accurate and real-time responses, whether you’re asking about the lowest point in the ocean or searching for a song from a movie. You can also enhance her knowledge by sharing documents, emails, photos, and messages, allowing Alexa to remember, summarize, or take action.
Privacy and Security
Alexa+ is built with privacy and security in mind, following Amazon’s commitment to customer privacy. Important information, such as your interactions with Alexa+ and various settings, is centralized in the Alexa Privacy dashboard. Built on AWS’s secure infrastructure, Alexa+ ensures world-class privacy and security protection in your everyday interactions.
Cost and Value
Alexa+ costs $19.99 per month, but it’s free for all Amazon Prime members. This new benefit adds to the tremendous value Prime members already enjoy, including fast delivery, exclusive deals, Prime Video, Amazon Music, and more.
