Lidl GB first supermarket to sell products through TikTok shop

Lidl GB will become the first-ever supermarket to sell products through TikTok shop on the 20th of February, launching exclusive High Protein bundles to ‘help Brits smash their fitness goals’.

iddle-aisle lovers and fitness fanatics alike will be able to get their hands on the supermarket’s new range of high protein products via the @LidlGB TikTok account with 3,000 exclusive Lidl GB High Protein Bundles, worth over £30, available to purchase for just £5. And what’s more, all proceeds from the pop-up venture will go to children’s charity, the NSPCC – talk about being ahead of the game! 

It’s worth noting that you won’t be able to do your weekly shop on TikTok, this is a small scale promotion in support of Lidl GB’s new extended High Protein range, and not a full scale or permanent ecommerce proposition.

But, those on the savoury side will be thrilled to know that high-protein savoury snacks will also be available. Coming in three delicious flavours, salt & vinegar, barbecue, and sour cream & onion, the Snacktastic High Protein Pop Chips are perfect for popping and crunching. 

And to mark the occasion, Lidl GB is giving away Lidl Plus coupons as part of the bundle, offering shoppers a whopping 25% off its popular chilled high protein range in-store. Available to redeem until 5th March, fitness fanatics will be able to snag a saving on a range of products, such as the High Protein Puddings and Mousses. 

Our high protein range is a firm  fan favourite with more than 150 high-protein products sold in our stores every minute and our customers across the country taking to social media to share their hauls each week. 

 With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.

– Joanna Gomer, Marketing Director, Lidl GB

Lidl GB’s full range of high-protein products are available in-store now, with the limited-edition High Protein Bundles available to purchase exclusively via Lidl GB’s TikTok shop from 9AM on the 20th February.