There’s a brand-new podcast out. Beyond the Hashtag is bringing you real stories from the biggest names on TikTok Shop. If you’re wanting to sell on TikTok (or if you already are and why wouldn’t you be?) then this is the place where you’ll find the latest stories of strategies and growth behind brands and creators on the platform.
Founded by Founded by Hakim Razali and hosted by Samuel Airey, Beyond the Hashtag will go past the surface-level trends and explore how content, commerce, and culture combine to produce TikTok Shop success.
Episodes already out include:
- Episode 1: Made by Mitchell – From viral to success: In this episode, we sit down with the visionary behind Made by Mitchell, Mitchell Halliday, to uncover his incredible journey—from selling sweets in school to collaborating with Jeffree Star and building a beauty empire. Mitchell shares the defining moments that led him to TikTok, the challenges he faced along the way, and the game-changing moment when he made $2 million in just one week through TikTok Shop.
- Episode 2: Big Boss Toys – Playful path to success: Meet Sam Bates, one half of Big Boss Toys, to uncover his inspiring journey from selling at the markets to becoming a TikTok Shop success story. Sam shares how he met his business partner, his first experience selling live in Australia, and the unforgettable moment when he went live on TikTok Shop for the first time—racking up 100 orders in one go!
- Episode 3: Greise Astrauskaitė – Choreographing Her Path to TikTok Shop Success: we sit down with Greise, one of TikTok Shop’s youngest star creators, to explore her career evolution—from dancing on world-class stages to thriving in digital commerce. Now a star in e-commerce, Greise reveals the mindset shifts and strategies that fueled her success. Whether you’re a creator, entrepreneur, or simply love an inspiring journey, this episode is one to tune into!
- Episode 4: Grace and Kelly – Love, community and TikTok stardom: In this episode, we’re joined by our second creator guests, Grace & Kelly! Their love story began on TikTok, and what started as a connection online quickly grew into a thriving career as creators on TikTok Shop. Grace & Kelly take us behind the scenes of their journey—from meeting on the platform to building a business together. If you’ve ever wondered how to turn your creativity into a business while staying true to yourself, this episode is for you.
You’ll find Beyond the Hashtag on your favourite podcast sites:
