This Tuesday, Akeneo held their 2025 Unlock event in London and I took the opportunity to sit down with the amazing Liz Vianna Vaz, Head of Marketplaces at tectake, to discover the secrets of how they manage the seamless distribution of information across major retailer and marketplace platforms – tectake have 2,000 products and retail across 80 marketplaces in 16 different countries.
As well as having a superb team of marketplace experts, Liz tells me that the game changer is product information management (PIM) and the ability to then separately map that product data for each marketplace’s specific categories and attributes requirements. To do so they use Akeneo Activation, an integrated solution that allows tectake to connect and distribute product information and inventory seamlessly across all channels.
In this video you will find:
- 00:00 Introducing Liz Vianna Vaz, Head of Marketplaces, tectake
- 01:02 How the tectake team manages 80 marketplaces in 16 countries
- 01:52 Marketplaces tectake trade across
- 04:48 The importance of centralised PIM with Akeneo
- 06:36 How Akeneo Activation maps from PIM to marketplace attributes
- 09:10 Keeping PIM mapping up to date with marketplace changes
- 10:37 Why Liz is excited about Akeneo’s AI tools
- 12:06 tectake’s ambitions for 2025
