Mirakl, the leading provider of ecommerce software solutions, today announced strong 2024 results marked by consistent growth and full-year profitability on its historical solution (Mirakl Platform). Annual Recurring Revenues (ARR) increased by 15% to $177 million in 2024. This growth demonstrates the flywheel effect of Mirakl-powered marketplaces and the seamless integration of our solutions, benefiting our clients.
From Pioneering the Marketplace Economy to Leading an AI powered ecommerce revolution
When Mirakl launched in 2012, it pioneered a groundbreaking technology that created a new category within the ecommerce market, enabling B2C and B2B enterprises to accelerate growth by developing and scaling their own marketplace.
Mirakl’s AI-powered suite of solutions empowers them to effectively seize key ecommerce opportunities:
- Mirakl Platform allows efficient, scalable and unified marketplace and dropship operations;
- Mirakl Payout streamlines seller payments and KYC for faster time-to-market and smoother operations;
- Mirakl Catalog Platform automates supplier catalog integration and enriches data at scale;
- Mirakl Ads monetizes online traffic, supports campaign creation and management and enhance the customer experience through personalization;
- Mirakl Connect supports brands & sellers with catalog onboarding and enrichment through the Catalog Transformer, and advertising investment with Adspert.
In 2024, Mirakl delivered another strong year and we are building momentum into 2025, diversifying into other ecommerce services and implementing AI powered solutions. We didn’t just help businesses launch marketplaces—we fundamentally redefined how commerce scales in the digital age. Only Mirakl offers the expertise and technology to achieve this at scale, and we remain committed to our mission of leveling the playing field and challenging digital monopolies to ensure a fairer, more competitive online economy. We expect to see Retail Media and Mirakl Connect growing share of overall revenue going forward.
– Adrien Nussenbaum, co-founder and co-CEO, Mirakl
Innovation and AI – Shaping the Future of Commerce
2024 marked a transformative leap in Mirakl’s AI strategy, as they shifted from incremental AI-powered features to launching comprehensive AI products that fundamentally reimagine how enterprises operate.
The Catalog Transformer, Mirakl’s flagship AI solution launched in the second half of the year, exemplifies this new approach by completely automating the end-to-end catalog management process. This breakthrough represents their evolution from enhancing specific tasks to revolutionizing entire user workflows through AI.
With a dedicated team of 300+ engineers, including over 50 focused exclusively on AI, Mirakl have made AI the driving force behind our solutions, doubling their investments in AI by more than 100% yoy to deliver meaningful impact for businesses worldwide. AI is seamlessly integrated into the Mirakl platform empowering enterprises, brands, and sellers to make smarter decisions faster, automate tasks to save time and resources, and deliver unparalleled value to their customers.
In 2025 alone, Mirakl plans to invest in AI an amount equal to the total of the last three years combined. AI is also significantly utilized internally to increase productivity within teams. In 2024, over 80% of Mirakl employees were using generative AI daily and created numerous AI-agents to streamline their work.
AI is at the heart of everything we do at Mirakl. It’s not just a tool; it’s a transformative force reshaping how businesses operate and scale in the digital economy. By embedding AI across our suite of solutions and fine-tuning advanced models like Meta’s Llama, OpenAI’s ChatGPT, and Mistral’s 7b for commerce-specific use cases, we’re empowering enterprises, brands, and sellers to achieve unparalleled levels of efficiency, precision, and growth. This ensures our customers remain ahead in an ever-evolving competitive landscape, leveraging the full potential of AI tailored to their unique needs.
– Philippe Corrot, co-founder and co-CEO, Mirakl
