Rakuten France, one of the leading ecommerce platforms in France, has chosen Mirakl Ads, Mirakl’s retail media solution, to integrate into its digital ecosystem and power its digital advertising strategy. Rakuten France is now leveraging the scalable, AI-powered technology of Mirakl Ads, having managed retail media in-house since 2013, to fuel growth and provide more value to its expansive network of sellers and customers.
As the retail media sector continues to grow its share of the advertising market, with global spending projected to reach $179,5 billion in 2025, Rakuten France’s integration of Mirakl Ads ensures they capitalize on this substantial revenue opportunity. Thanks to Mirakl Ads, Rakuten France is re-engaging its expansive base of 10,000 sellers with a seamless, unified platform. This retail media platform is crafted to address the needs of sellers of all sizes, empowering smaller advertisers with AI-powered automated campaigns, forecasting guidance, and machine learning optimization, while offering larger brands flexible, full-funnel campaigns. This approach enables all sellers to create high-performing campaigns, regardless of their level of retail media expertise.
Retail media has been part of Rakuten’s DNA since the beginning. Shifting to Mirakl Ads equips us with the tools necessary to keep on effectively engaging our sellers, advertisers and clients to drive business growth.
– Matthieu Denime, Sales Director, Rakuten France
The collaboration kicked offwith a successful proof of concept from July 2024 to October 2024, showcasing Mirakl Ads’ performance with +83% higher ad response rates, +60% in ad inventory fill rates, +53% stronger monetization performance, and +25% more relevant impressions. These results show Mirakl Ads’ capability to seamlessly integrate and deliver high performance, on Rakuten France’s own eCommerce platform.
The objective of Mirakl Ads is to offer retailers a sustainable growth lever, which we continue to demonstrate with Rakuten. Our partnership underscores the robustness of Mirakl Ads both as a standalone solution and a dedicated tool within the Mirakl suite. Our teams are proud to support one of the largest e-retailers in France.
– Octavie Gosselin, VP, Mirakl Ads
By leveraging Mirakl Ads’ algorithm optimized for performance, Rakuten France can deliver personalized advertisements that enhance the overall customer experience without compromising content quality or user satisfaction.
With the integration of Mirakl Ads, Rakuten France is taking concrete steps to optimize its digital advertising capabilities with greater ease and flexibility. Their 1P and 3P retail media operations are now unified within a single, AI-powered platform. This advanced technology provides Rakuten France, as well as its advertisers and sellers, with tools that are both powerful and easy to use. By enabling more efficient operations and informed decision-making, Mirakl Ads enhances these stakeholders’ ability to grow and create a more engaging customer experience through better-performing ads.
