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2025 Leaders Interview – Scot Wingo – ReFiBuy

Welcome to the ChannelX 2025 Leaders Interview featuring Scot Wingo, CEO+Co-founder at ReFiBuy.

ReFiBuy, is an homage to how people shop both online and offline.  They Research, Find, Buy.  Their goal is to leverage agentic technology to solve some of ecommerce’s hardest problems.  These problems all live within the Research, Find, Buy cycle. ReFiBuy’s solutions are built for brands and retailers, but they ultimately empower consumers to Research, Find, and Buy with ease. They are driven to accelerate ecommerce growth beyond its current 7-8% rate and push it back toward 20%+ expansion.

In this video you will find:

  • 00:00 Introducing Scot Wingo
  • 00:42 The ecommerce businesses Scot founded
  • 03:35 Scot on cars and Spiffy
  • 07:06 How eBay’s Pierre Omidyar inspired ReFiBuy
  • 09:51 Solving ecommerce problems with AI Agents
  • 15:44 ReFiBuy for Brands, Retailers and Vendors
  • 17:45 Solving today’s ecom problems to prepare for tomorrow’s AI future

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