How do you handle legacy platforms while managing feeds at scale to power ecommerce experiences? That’s the problem that Feedonomics was built to solve, initially for the founders’ own business, and then they realised many agencies, brands, and retailers face the exact same problem and the solution was made available to all! Now a part of the BigCommerce ecommerce suite, Feedonomics aim to assist your data strategy to power your omnichannel operations.
At the Big Summit EMEA, we spoke to Sharon Gee, SVP & GM, Feedonomics, on the top channels where brands and retailers are finding success, why a data strategy is key to your omnichannel strategy, and how local inventory is now a huge growth driver for ecommerce performance.
In this video you will find:
- 00:00 Introducing Sharon Gee, SVP & GM, Feedonomics
- 00:30 Which channels are brands expanding to in 2025?
- 02:15 Why a Data Strategy is key to an Omnichannel Strategy
- 05:04 Categorising products to channel schema with AI
- 07:09 How Local Inventory is driving ecom performance
- 09:54 How Feedonomics is now integrated into BigCommerce
