Amazon have published a number of updates in their April Amazon Seller News. This comes on Amazon’s redesigned Seller News on desktop to improve your access to top news and updates.
Deals and vouchers
Amazon is making it easier to try using deals and vouchers to create additional demand for your products
Amazon are making several changes that are designed to make it easier to test deal and vouchers strategies by giving you more control on deal duration, lowering up-front deal costs, and making deals and vouchers fees performance-based so they are better aligned with your business.
Drive business-to-business growth with the new Business Price action panel
To help you grow your business-to-business (B2B) sales, Amazon have created an action panel that provides B2B pricing insights and recommendations. The Business Price action panel, which is available for all professional sellers, analyses customer demand signals to help you set business discounts for high-potential business customers on Amazon Business.
Limited-time voucher fee reimbursement for new Fulfilment by Amazon selection
From March 24, 2025, until June 22, 2025, Amazon will automatically reimburse the €0.5 or £0.45 per-redemption voucher fee on new Fulfilment by Amazon (FBA) selection in Germany, France and the UK
Clarification of Amazon Vine review policy
Amazon are providing clarification on key Amazon Vine policies about review aggregation and review limits.
Update to UK Multi-Channel Fulfilment fees starting on May 15, 2025
Effective as of May 15, 2025, Amazon are updating UK Multi-Channel Fulfilment (MCF) fees. These updates include rate changes for certain size bands and a consolidation of our oversize bands.
