This May 14th, Frederikke L. Pedersen, Digital & OOH Lead at British American Tobacco (BAT) will deliver a keynote presentation at RetailX Events’ Social Media Masters – part of the Spring Retail Festival, housing 6 industry events under one roof in a single day.
Retailers, brands and networks can join us for free so, if you’re not already registered to attend, you can register for one of our remaining spots now.
Ms Pedersen will speak about how tapping into sub-cultures grounded in fandom can help forge powerful emotional connections with brands. Drawing on BAT’s experience of working partnerships with brands such as McLaren F1 team and Tomorrowland Festival, she’ll unpack organic social media strategies that drive authentic engagement and brand connection.
