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Biotiful Gut Health on Amazon as part of a balanced omnichannel strategy 

Biotiful Gut Health on Amazon as part of a balanced omnichannel strategy 

The opening keynote at RetailX Events’ Amazon Sellers Summit this May 14th will be delivered by probiotics brand Biotiful Gut Health’s Head of Direct to Consumer & eCommerce, Rob Manning.

Retailers, brands, marketplaces and merchants can join us for free so, if you’re not already registered to attend, you can sign up and secure a limited free spot at the event now. 

Founded in 2012, pioneering UK brand, Biotiful Gut Health, is the market leader in the kefir category and broader natural gut health food market. The brand’s success is underpinned by a robust omnichannel strategy in which Amazon plays a central role in bolstering its ecommerce performance. 

Rob Manning’s opening presentation will dive straight in, with actionable tips on utilising Amazon as a growth driver, aligning it with other direct-to-consumer platforms including TikTok Shop, optimising its advertising and branding tools, getting pricing and inventory management right, and executing cross-channel analytics to measure performance and identify new opportunities.

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