Today we speak to Bobbie Ttooulis, Group Marketing Director at GFS, to dive into their third annual Basket Abandonment Report.
The GFS Basket Abandonment Report has been tracking consumer behaviours, online shopping habits and expectations, as well as checking and measuring how many times consumers are likely to abandon their basket at checkout. More importantly, they also put a number on what basket abandonment is costing retailers every year.
In this video you will find:
- 00:00 Introducing Bobbie Ttooulis from GFS
- 00:28 Lessons from an abandoned Pizza order
- 03:44 Tracking consumer behaviours and abandoned baskets
- 05:00 Why retailers need to embrace ‘Adaptive Commerce’
- 07:54 Striking findings from this year’s report
- 10:36 The vital ‘Missing Piece’ that retailers are lacking
- 15:08 How to reduce cart abandonment at checkout
- 17:17 Download the Annual Basket Abandonment Report
