MUJI has a philosophy of ‘No Brand Quality Goods’, with the purpose of restoring a vision of products that are actually useful for the customer and maintain an ideal of the proper balance between living and the objects that make it possible. No more foreign-made luxury brands or poor-quality, low-priced goods, MUJI is the intersection of two distinct stances: no brand (Mujirushi) and the value of good items (ryohin).
At BigCommerce’s Big Summit EMEA today, we spoke to Chuan Huang, Head of Digital & Ecommerce at MUJI Europe on how the transformation to ecom powerhouse is being driven and why they selected BigCommerce as the platform of choice to enable their future growth.
In this video you will find:
- 00:00 Introducing Chuan Huang, Head of Digital & Ecommerce at MUJI Europe
- 01:58 MUJI transformation from store to ecom
- 03:06 Story telling online and sustainable credentials
- 06:00 The importance of video, rich imagery and product configurators
- 07:35 Why MUJI Europe moved from inhouse platform to BigCommerce
- 09:51 Building product configurators in BigCommerce
- 10:56 What’s next for MUJI Europe? London & Paris Flagship stores!
- 12:35 Chaun’s role transforming ecom at MUJI Europe
