Meta have launched Instagram Edits, a new video creation app that helps you make great videos directly on your phone. They say that if you’re passionate about making videos, Edits has the tools you need to support your creation process, all in one place.
This is just the first step in making an app that helps you create your best videos, and Meta plan to keep evolving and improving Edits based on your feedback… in other words they are hoping to hoover up TikTok users should a solution to keep the app running in the US fails.
Our goal is to build the most compelling creative tools to help creators express themselves freely in all the ways they can imagine, not just on Instagram and Facebook, but on any platform out there.
– Meta
The process of making videos can be challenging, often requiring multiple apps and complicated workarounds. Edits offers a dedicated space with powerful capabilities for video creation, such as:
- Simpler ways to work: Longer camera capture (up to 10 minutes), easy project management and high-quality. Share directly to Instagram and Facebook from within the app, or export and post wherever you want with no added watermarks.
- Powerful editing tools: Frame-accurate timeline with clip-level editing, auto-enhance features and effects like green screen and transitions.
- Data-driven insights: Real-time feedback on factors that can affect distribution (like skip rate) so you know what’s working and what to try next.
Meta are already working on adding more features in areas, including:
- Creativity: More fonts, text animations, transitions, voice effects, filters and music options, including royalty-free.
- Keyframes: Pinpoint exact moments for adjustments to your video’s timing, motion and effects.
- Modification: Quickly change the look and feel of your videos with AI effects.
- Collaboration: Easily share drafts with friends, other creators or brands for feedback and creative builds.
