Scot Wingo is wasting no time in pushing ReFiBuy forwards, having announced the launch in March this year, to tackle retail’s most complex challenges using Agentic AI. Today they announce the formation of their inaugural Retail Board of Advisors with four industry-leading experts as founding members.
While our founding team and investors bring deep digital retail expertise, we also knew we needed outside perspectives for strategic guidance. Each advisor fills a key gap in our knowledge. Justin, Kelly, Kiri, and Rick are already delivering incredible value and helping ReFiBuy navigate an increasingly complex landscape.
– Scot Wingo, Co-founder and CEO, ReFiBuy
ReFiBuy Board of Advisors founding members
- Justin Bomberowitz – Justin is Senior Director of Ecommerce at WILDE Brands, where he leads digital growth initiatives. With a background spanning role at PepsiCo, Ocean Spray, and Clavis Insight, Justin brings a wealth of experience in consumer brands as well as ecommerce strategy and operations. Justin will help ReFiBuy with their CPG and brand strategy.
- Kelly Goetsch – Kelly is a pioneer in modern commerce architecture and COO at Pipe17, which is pioneering Order Operations as a replacement for the traditional OMS category. He was also longtime CPO and later CSO at commercetools, and co-founder/founding president/past chairman of MACH Alliance which is a consortium of 126 vendors advocating for Microservices, APIs, Cloud and Headless. Kelly is the author of four O’Reilly books on the intersection of commerce + technology and holds multiple patents in distributed computing. Kelly is always on the bleeding edge of digital retail trends and will help ReFiBuy think strategically about where the Agentic shopping puck is heading.
- Kiri Masters – Kiri is a leading voice in retail media and ecommerce strategy. She founded Bobsled Marketing, a top Amazon-focused agency acquired by Acadia in 2022, and now hosts the “Retail Media Breakfast Club,” a daily podcast and video series. A regular contributor to Forbes and co-author of Amazon for CMOs and Instacart for CMOs, Kiri was named to Ad Age’s 40 Under 40 and RETHINK Retail’s Top 100 Retail Influencers. She brings the ReFiBuy Board of Advisors deep expertise in retail media networks (RMN), marketplace growth, brand strategy, and digital transformation.
- Rick Watson – Rick is a seasoned ecommerce strategist with over two decades of experience leading digital transformation initiatives. As founder of RMW Commerce Consulting, he advises investors and management teams on scaling direct-to-consumer businesses. His past roles include leadership positions at ChannelAdvisor, BarnesandNoble.com, and Pitney Bowes. Rick also hosts “The Watson Weekly,” a podcast offering unfiltered insights on the retail sector’s biggest news and players. Rick has a history of brutal honesty and will be an important voice for ReFiBuy to “keep things real and grounded”.
