There is a new way for brands to connect with Snapchat’s vibrant creator community: Snap School sponsorships. This initiative offers advertisers a unique opportunity to engage directly with aspiring and established Snap Stars, helping build brand visibility and foster meaningful relationships and partnerships with creators.
Snap Schools are dynamic workshops designed to empower creators with the knowledge and tools they need to thrive on Snapchat. Since launching their first Snap School in 2022, Snap hosted over 50 Snap Schools around the world. These sessions cover everything from best practices for content creation to engagement strategies and tips for building a following and monetising content.
Snap School Sponorships
In 2025 the Snap School opportunity is expanding, by offering US advertisers the chance to sponsor upcoming Snap School events. This premium offering complements our Snap Star Collab Studio, where we focus on connecting top tier brands with top tier Snap Stars. 22 Snap School sponsorship slots will be available throughout the year, enabling brands to connect with creators in real life and extend brand reach through organic content creation on Snapchat and beyond.
In July 2024 and February 2025, Snap hosted the first sponsored Snap Schools with Clinique. They welcomed over 75 creators to the most recent event and Clinique subsequently executed deals with Snap Stars Joseph Arujo, Zaina, The Odditty, Shannon Baker, and Ydelays. The event featured a Clinique-branded game show, as well as candle making, networking, and organic integration of Clinique through augmented reality (AR) Lenses and logo placement throughout the venue.
We are thrilled to offer advertisers the opportunity to connect with our vibrant creator community through Snap School sponsorships. This initiative not only provides brands with unique engagement opportunities, but also empowers creators with valuable resources and support to thrive on Snapchat.
– Jim Shepherd, Director of Content & Global Creator Partnerships, Snap Inc
