We spoke to Florimond De Tinguy, VP Sales North Western EMEA at VTEX, to discover more about how they cater for cater to both B2B and B2C models and their native marketplace solution:
As the world becomes more digitalised, businesses need a flexible and scalable platform that can keep up with the demands of modern commerce. That is where VTEX comes in. This leading digital commerce platform, founded in Brazil in 2000, has grown to become a global solution for enterprises seeking innovation, efficiency and the ability to meet customers’ ever-evolving expectations. Serving major brands like Whirlpool, L’Oréal and Carrefour, VTEX’s public listing in 2021 marked a milestone in its journey toward revolutionising the way enterprises approach digital commerce.
Adaptable strategies for modern needs
At the heart of VTEX’s offering is its headless commerce architecture. This versatile method enables businesses to create seamless, personalised experiences across various touchpoints, whether on the web, mobile, social media or even in physical stores. Being API first, the platform gives businesses the freedom to adapt quickly to market changes. The agility of headless commerce allows for hassle-free integration of new technologies, third-party services and innovative features like voice-assisted shopping, Instore-enabled experiences or AI-driven product search. The result is a platform that can scale with businesses as they grow, while maintaining a consistent and personalised customer experience.
A simplified solution
Another standout feature of VTEX is its native marketplace and order management capabilities. While many e-commerce platforms require businesses to rely on third-party applications or complex customisations to manage multiple vendors, VTEX includes these functionalities as core features of its platform. This integrated model empowers businesses to create and manage their own online marketplaces, handle diverse inventories and optimise order fulfilment processes, all from one unified platform.
For large enterprises managing multiple regions, vendors, and customer touchpoints, this built-in functionality significantly reduces operational complexity. By centralising marketplace management and omnichannel fulfilment within a single solution, businesses can scale more efficiently, save time and minimise the risk of operational disruptions, such as delays in order fulfilment or inconsistent product availability across different sales channels.
Simplifying global commerce
VTEX is designed to support businesses with a global footprint, making it easier to manage e-commerce operations across regions, currencies and languages. Its ability to cater to both B2B and B2C models enables businesses to offer localised customer experiences while ensuring consistency across different markets. Features like “buy online, pick up in-store” create a bridge between online
and offline shopping, offering customers greater flexibility and businesses greater operational efficiency.
SaaS with speed and security
Operating on a multi-tenant Software-as-a-Service model, VTEX ensures that businesses always have access to the latest updates without the burden of managing infrastructure or dealing with constant updates. This model offers high performance, scalability and security, allowing businesses to focus on growth rather than platform maintenance.
VTEX also takes security seriously, ensuring robust protocols that comply with industry standards and protect sensitive customer data through methods such as encryption. For enterprises that operate across multiple regions or deal with large volumes of transactions, these security features provide peace of mind, ensuring that both customer data and business operations are safe and compliant with regulations.
The power of pragmatic innovation
Many brands may have been born in the MACH era, but we’ve seen many more outgrown its dogma. While we once embraced the principles of Microservices, API-first, Cloud-native, and Headless, experience has taught us that technical purity doesn’t pay the bills, outcomes do.
The ecommerce industry has taken a pragmatic turn. Digital commerce platforms need to offer modularity where it delivers measurable value and standardization where it streamlines operations. This hybrid approach allows businesses to innovate at their own pace, without the operational burdens, runaway costs, or fragile integrations typical of pure best-of-breed MACH stacks.
The future of commerce isn’t about chasing architectural buzzwords. It’s about delivering fast, sustainable, and secure commerce experiences that are built to scale, without needing an army of vendors or engineers. Pragmatic innovation means putting business first and technology second. Always.
A connected ecosystem for seamless commerce
Integration is a crucial aspect of successful digital commerce. VTEX provides a fully integrated ecosystem, granting businesses easy connection to a variety of applications, services and tools. Out-of-the-box integrations with core commerce components such as payment systems, inventory management and customer service tools ensure that all aspects of the business work together effortlessly.
This connected approach reduces the friction typically associated with managing disparate systems and allows businesses to streamline their operations, reduce errors and deliver a more unified, efficient experience for their customers. As commerce becomes increasingly complex, having an integrated ecosystem that can scale with the business is an invaluable asset.
