How do you generate revenue by monetising your online transactions with embedded payments in your marketplace or platform? What’s the benefits for sellers on your platform? These are the questions we put to Sadra Hossenini, CEO at Ryft in this ChannelX TV interview.
It’s not enough for a marketplace or platform to accept payments from buyers, the payment then needs to be split for multiple payouts – to the seller of course, but there’s also marketplace fees, retail media, shipping service providers that might be owed a part of the payment. But the really big question is can you use the payment data on the fly to drive higher margins and for personalisation of offers shown to prospective customers?
Find out more in this video which includes:
- 00:00 Introducing Sadra Hossenini, CEO at Ryft
- 04:05 Legacy vs Commerce 2.0 split marketplace payments
- 06:20 How payment transaction data can drive higher margins
- 07:57 How Agentic AI can use payments data for hyper personalisation
- 12:57 Automated dispute resolution and fraud and risk mitigation
- 16:38 Benefits of split payment for sellers on marketplaces
