Clarkson’s Farm is back this coming Friday with Series 4, and Morrisons is announcing its exclusive sponsorship of Prime Video’s hit UK Original series as well as all previous episodes from seasons 1-3.
The first four episodes of the programme, which is set at Jeremy Clarkson’s Diddly Squat Farm in Chipping Norton, will launch on Prime Video on the 23rd of May. An additional two episodes will air a week later on the 30th of May, followed by the final two on the 6th of June.
Each episode aired in the UK will feature one 10 second Morrisons ident which is the only pre-show advert and connects the Morrisons brand to the series – “Clarkson’s Farm, brought to you by Morrisons”. A 30 second advert from Morrisons new advertising and brand campaign will then open the first break.
The 10 second idents feature farmyard animals including sheep and cows playfully mimicking in-store tannoy announcements. The humorous 30s adverts then continue to highlight Morrisons fresh, quality British-farmed food. Created with Leo Burnett UK, they show customers sourcing their shopping in their natural, ‘challenging’ conditions such as out at sea or in a wet and muddy field. The adverts then quickly cut to the customers buying the produce in-store from Morrisons with ease.
The sponsorship deal with Amazon Ads was brokered by Morrisons media agency – Wavemaker UK, and highlights Morrisons position as British farming’s biggest direct supermarket customer and the great quality, fresh British produce available to its customers.
From field to fork, acres to aisles and tractors to trolleys – this sponsorship is a celebration of the quality of great British-farmed food, the journey it takes and the farmers who make it possible. Morrisons works directly with British farmers and growers all year round and we pride ourselves on our great quality, fresh food as a result.
– Alex Rogerson, Customer & Trade Planning Director, Morrisons
We’re delighted to welcome back Clarkson’s Farm on Prime Video with one of the UK’s major supermarkets, Morrisons, as the exclusive sponsor. It’s a great example of how we are helping brands, like Morrisons, connect with millions of viewers and build brand loyalty alongside one of Prime Video’s biggest and most-loved shows.
– Krishan Patel, Director, Agency UK & EMEA BD, Amazon Ads
YouGov reported that the third series of Prime Video’s Clarkson’s Farm topped the streaming charts in May 2024 with 85m views from 10.1m viewers, ahead of The Big Bang Theory and Bridgerton. In the fourth series, Jeremy is taking on his most ambitious project yet, setting out to buy a pub that will reignite his Farm to Fork restaurant vision. But the road to becoming a landlord isn’t exactly straightforward, and with new faces, new livestock and new machinery arriving at the farm, life at Diddly Squat is busier than ever.
After rounding off Season three with the Diddly Squat gang toasting a tumultuous year, we return a few months later to discover that life on the farm has become rather different… Kaleb has embarked on a nationwide tour with a one-man show about farming, Lisa is away working on another new product line, and Jeremy has been left to run the farm by himself.
