The eBay Watchlist is out, it’s eBay’s new trend report that reveals the most coveted brands and styles, based on what shoppers are searching for this spring, from romantic bohemia to denim everything.
The report is powered by real-time marketplace insights drawn from the shopping behaviour of eBay’s nearly 134 million users and 2.3 billion listings.
Pre-loved fashion is becoming the cultural norm; in fact, in 2024, nearly 40% of all clothing, shoes and accessories sold on eBay were listed as pre-loved, and global users searched for “vintage” more than 1200 times per minute.
Louis Vuitton and Armani are having a major moment on eBay. In the UK, Armani takes the top spot as the top-selling pre-loved luxury brand and The Omega x Swatch Moonswatch and Fendi Baguette are some of customers’ favourite pieces.
Since our founding 30 years ago, we’ve been connecting people who want to refresh their wardrobes with those ready to pass on items they no longer need. We envision a world where circularity is the norm, making it easy for brands and consumers to engage with the circular economy. We want to both power pre-loved fashion and empower the entire circular fashion ecosystem.
– Alexis Hoopes, VP of Global Fashion, eBay
Modern Bohemia
A romantic take on bohemian style is emerging, with airy silhouettes juxtaposed against grounded, statement accessories. Search trends on eBay reflect a renewed love for free-spirited details.
This year’s boho got a refined makeover- think less carefree festival, more curated cool. Taking inspiration from icons like Kate Moss, Sienna Miller and the eternal Jane Birkin, it’s elevated enough to work hard whether you’re in the boardroom or festival bound.
Brands which are bringing this to the spotlight are Chloe, with a 628% rise in searches for their Paddington bag on eBay, as well as the likes of Etro, Bluemarine. One of the best ways to find this style for less is by searching for fabric such as fringes, suedes, chiffon, to bring that layered look to life.
– Amy Bannerman, Pre-Loved Style Director, eBay UK
- Fringe bag +41%
- Penny Lane jackets +44%
- 3D florals +58%
- Chiffon shirt +86%
- Suede bag +58%
- Chloe Paddington +628%
Well suited
Power dressing is having a resurgence for shoppers who are turning to eBay to find pieces that channel authority with a modern twist. Strong silhouettes and sharp tailoring are back on top with defined waists and sculptural lines.
- Cinched blazer +209%
- Prada work tote +220%
- Oversized suit +87% (with Balenciaga and Miu Miu top brands)
- Miu Miu Regard glasses +204%
- Hourglass blazer +141%
Function First
Utilitarian fashion is getting a fresh spin where function meets flair with a western twist turning functional items into statement pieces.
- Barrel jeans +130%
- Canvas jacket +24%
- Duck canvas 41%
- Vintage Carhartt jacket 29%
- Dior Saddle bag +63%
- Tecovas +15%
- Silk Bandana +52%
- Top-reigning brands like Wrangler and Timberland were searched 37 and 20 times a minute on average in 2024.
Dyed in Dusk
Shoppers are embracing a softer kind of storytelling anchored in pastel tones and playful details that spark a sense of wonder. This season, it’s all about dreamlike touches and whimsical details.
- Butter yellow dresses +656%
- Ballet pink +42%
- Pastel top +112%
- Pastel blue +20%
- Butter yellow +303%
- Pistachio +70%
Blue Hues
Denim reigns supreme with a range of washes and silhouettes cementing its place as a forever favourite, only now, it’s all about versatility.
I’ve always found denim to be one of the most versatile of fabrics, which works for pretty much all scenarios. It gets reimagined every season in a new iteratio,n and this season flares and 80s cuts are making a comeback. Rather than buying new, you can find the originals on eBay and replicate the styling.
A well-worn pair of vintage Levi’s can feel as luxe as silk, and icons like Ralph Lauren, Calvin Klein and more recently, Khaite, have redefined how we wear denim. I’m particularly fond of the double denim look, or a Canadian tuxedo, in every shade of blue, with searches for it increasing by 26% on eBay.
– – Amy Bannerman, Pre-Loved Style Director, eBay UK
- Deadstock jeans +42%
- Vintage jeans +16%
- Raw denim +40%
- Searches for “jeans from Japan” +68%
- Searches for “selvedge denim” +46%
