Parcel2Go, founded in 2001, is a British parcel delivery comparison website (often cited as the UK’s leading online parcel courier marketplace) seen in GM 125 Rising Stars of Business 2024. Based in Bolton, it is currently led by CEO Paul Doble and employs 185 staff. For nearly 25 years, Parcel2Go has connected users with a wide range of UK and international couriers, providing a one-stop platform to compare shipping options, book deliveries, and track parcels in transit. Unlike an actual carrier, Parcel2Go does not deliver parcels itself – it partners with well-established courier companies (e.g. Royal Mail, DHL, DPD, UPS, Evri & Yodel) to handle the physical shipments, leveraging bulk volume to secure optimised pricing based on each customer’s location, parcel type, and required speed. The company offers a “Lowest Price Guarantee”, promising to match any lower comparable quote found elsewhere. (Parcel2Go’s business model is similar to other parcel comparison platforms, which aggregate courier services for consumers and businesses.)
Primarily serving the UK through its main website Parcel2Go.com, the company also operates a dedicated Irish site (Parcel2Go.ie) for customers in Ireland. Parcel2Go’s platform covers both domestic and international shipments, enabling sellers to send anything from letters to large parcels to destinations throughout the UK and worldwide. Over the years, the comparison site has facilitated the shipment of more than 83 million parcels. By early 2025 it had also amassed over 100,000 five-star customer reviews on Trustpilot, reflecting an average Trustpilot rating of about 4.0 out of 5 (classified as “Great”). These metrics underscore Parcel2Go’s established reputation as a reliable intermediary in the parcel shipping industry.
Parcel2Go caters to both individual senders and business clients, with over 104,000 businesses using its parcel shipping solutions. Through a partnership with Priory Direct, a provider of sustainable packaging and eCommerce supplies, Parcel2Go offers its customers access to packaging materials, warehouse essentials, and eco-conscious shipping solutions. This integration supports businesses in streamlining processes while aligning with environmental goals. Reflecting Parcel2Go’s broader commitment to supporting scalable, responsible delivery solutions.
For high-volume shippers and ecommerce sellers, Parcel2Go provides specialised tools – notably the Smart Send platform. Smart Send is a free shipping management tool that integrates with major online sales channels (including Amazon, eBay, Shopify, TikTok, and more) to automatically import orders into a single dashboard. This allows businesses to manage multi-channel shipments in one place. Smart Send also offers a suite of automation features for efficiency, such as bulk label creation, easy returns label generation, multi-channel order processing, and invoice management. In 2022 alone, merchants using Smart Send dispatched approximately 4.2 million parcels via Parcel2Go’s network. Beyond this, Parcel2Go provides business account services, APIs, and a best price guarantee for companies, helping small and mid-sized enterprises save on logistics costs.
In its marketing and customer outreach, Parcel2Go has even developed a recognisable mascot. “Sven Storkofferson,” an animated stork character introduced in 2023, serves as the company’s friendly “parcel delivery expert.” Sven features in Parcel2Go’s YouTube videos, radio advertisements, and social media content, personifying the brand’s promise of making parcel delivery easy. This lighthearted mascot complements Parcel2Go’s authoritative presence in the sector, as the company continues to support parcel senders with comparison, booking, and tracking services after a quarter century in business.
