Over 20% of total marketing budgets will be dedicated to social media by the start of 2025. Creator marketing, alone, is expected to account for $24bn of marketing budgets. Investing in your social media capability across TikTok, Instagram, Facebook, Pinterest, and Snapchat is essential.
The Social Media Masters conference, part of the RetailX Spring Festival, is the definitive guide to navigating today’s digital landscape, helping you to develop effective social media strategies that build brand loyalty, drive sales, and forge real connections with consumers using social platforms including Instagram, Pinterest and TikTok.
This results-driven event offers expert analysis on social media trends and building Social Media Value (SMV), as well as guidance and tools that you can take back to the office and start using straight away.
Conference Sessions
Social Shift: Navigating 2025’s Digital Marketing Trends in the Dynamic Social Landscape
- Irene Muller, CMO and Global Brand & Marketing Director,JOOLZ
- Breaking the Growth Barrier: Insider Tactics from the Top-Ranking Social Brands
- Isabel Romero, CMO, METRICOOL
Data-Driven Success: Mastering Social Media Insights
- Laura Damm, Senior Marketing & Communication Specialist, INDUSTRY PROFESSIONAL
- Karla Hernandez Zaldivar, Global Social Media Insights Manager, BOOKING.COM
- Naomi Horan, Social Media & Influencer Manager, CLOUD NINE
- Chloë Thomas, Podcast Host, ECOMMERCE MASTERPLAN
Discovery commerce in action: What brands can learn from TikTok Shop
- Nora Zukauskaite, Marketing Director, TIKTOK SHOP
- Chris Dawson, Editor-In-Chief, CHANNELX
The Role of Influencer Marketing
- Christophe Tavlaridis, Global Social Media & Influence Marketing Manager, GROUPE SEB
- Helen Simpson, Global Head of Social Media, BEATPORT
- Dayana Collazos Ibarra, Social Media Executive, THE FOLIO SOCIETY
- Gordon Glenister, Influencer marketing and membership Strategy consultant, GORDON GLENISTER LTD
The Billion View Formula: How to Master Storytelling on Social
- Chris Kubbernus, CEO & Founder, KUBBCO
Brand Power Moves: Growth Hacks, Community Building & Reputation Mastery
- Carla Boyd, Senior Social Media & Content Marketing Manager, CINEWORLD
- Freya Shah, Social Media Content Manager, LASTMINUTE.COM
- Rachael Nosfor, Strategic Enterprise Lead UK/EU, DASH SOCIAL
- Chris Dawson, Editor-In-Chief, CHANNELX
Beyond Likes and Shares: Driving ROI with Social Ads
- Lauren Hannifan, Co-Founder & Head of Brand, SNUG
- Junior Malela, Senior Social Media Strategist, OLRUYT GROUP
- Irene Muller, CMO and Global Brand & Marketing Director, JOOLZ
- India Lee Reed, Social Media Manager, BARNADOS
- Nora Zukauskaite, Integrated Marketing Director, TIKTOK SHOP
Mastering the Future of Social Media: Trends, Tech & Algorithm Hacks
- Mason Coleman, Freelance Social Media Producer, THE PREMIER LEAGUE
- CJ Awode, Head of Social, FRASERS GROUP
- Chris Dawson, Editor-In-Chief, CHANNELX
