Primetag, a leader in influencer marketing analytics and ROI measurement, have announced the launch of Universe, the first-ever AI-powered conversational assistant for influencer marketing professionals, bringing the influencer marketing industry into a new age of maturity.
Drawing from an expansive database of over 20 million influencers, and more than three billion pieces of content, across 55 countries, in more than 40 languages, Universe draws from data that’s beyond the reach of vanity metrics and puts it at the fingertips of influencer marketers.
Integrating directly into the workflows of your marketing team, Universe provides instant answers to complicated questions. Allowing your teams to instantaneously generate analyses and reports in seconds. Everything from finding the perfect influencer match and automating campaign reporting, to spotting brand reputation crises before they escalate, uncovering competitive intelligence, and identifying emerging trends is just seconds away. Universe allows you to navigate the growing world of influencer marketing at the touch of a button..
Influencer marketing is really coming into its own as a primary channel for global brands. Some estimates see the industry set to be worth as much as $32B by the end of this year. But, scaling an influencer marketing programme to handle these growing budgets has proven a real challenge.
Traditionally, these efforts would be hampered by rampant inefficiencies that only worsen at scale. So much time is wasted day-to-day manually tracking, reporting, and analysing the thousands of posts that influencer programmes look at every day. Universe solves this problem by streamlining the day-to-day work of your teams, letting them focus on the areas that drive real value, strategy and relationships.
I’ve witnessed first hand that simple reports, like competitor tracking, can take teams up to two months to deliver if done manually. Getting a shortlist of creators can take days after a brief is sent. Tracking posts to validate brand safety and compiling quarterly reports can eat up hours, even days. All of this can now be done in seconds. The AI behind Universe is trained on one of the most comprehensive, structured datasets in the industry — over 3 billion pieces of cleaned, catalogued content. Universe gives you access to this in seconds.
– Manuel Albuquerque, CEO & Co-Founder, Primetag
Universe has reduced our workload considerably by accelerating reporting, scouting, and trend analysis, enabling us to deliver quicker and more accurate insights. For clients like LEGO and Silverstone, this means more time for strategic decisions and a true competitive edge, as well as finding true influence.
– Natália Cortazar, Founder, the Good Egg agency
Universe has already been piloted by some of Europe’s leading Brands such as Dentsu, Mango, Calzedonia, Parfois and El Corte Ingles, and has already helped leading influencer marketing teams 90x their productivity in terms of campaign management and reporting.
As someone who’s worked in the influencer industry since its infancy, seeing it take its first small steps, I’m excited for Universe to help the influencer economy take the giant leap from such a manual industry into a new age of automation and efficiency.
– Manuel Albuquerque, CEO & Co-Founder, Primetag
