TikTok Shop are recruiting for a Pre-Owned Category Program Manager to oversee sales of everything from trading cards to household appliances across EU. They will also be responsible for ensuring the TikTok marketplace is safe and trustworthy for users, but as well as for sellers and creators.
Pre-Owned is a massively growing category as consumers not only become more concerned about sustainability, but also face constrained spending power in a slowed economy.
Back in September 2023, TikTok Shop UK launched their ‘refurbished technology’ product category on the platform. Then, April 2024 saw TikTok Shop in the UK launch the ‘Preowned Luxury’ category on TikTok Shop, enabling the community to browse and purchase authentic luxury fashion without ever having to leave TikTok.
By entering the Pre-Owned categories, TikTok are competing with the long established players such as eBay, as well as the newer entrants to the market including Vinted and Depop. They’ll be looking to grow their user base, but in many ways TikTok has attracted a new audience so it’s yet to be seen whether sales on other platforms are cannibalised.
If you are an experienced category manager on another platform and interested in working with TikTok on this exciting venture, you’ll be pleased to know that the position is London based. You can find out more and apply here.
