Tune into TikTok World LIVE! on the 3rd of June at 17.15 BST to discover new tools, trends, and features to grow your brand. Catch the LIVE stream June 3rd at @tiktokforbusiness on TikTok, hosted by Corporate Erin. Register today to add to your calendar.
This annual event is where TikTok will unveil their latest product announcements for advertisers so you won’t want to miss it.
You’ll need to be logged in to a TikTok account to view the LIVE stream in your app or browser. Full recordings will be available on TikTok Academy after the event. Be sure to register to receive instructions to access the videos.
TikTok World LIVE!
Session 1: Welcome to TikTok World
Get a first look at our vision for advertising, and the behaviors shaping it. From discovery to creativity to commerce, see how we build for what people actually do on TikTok.
Session 2: The Most Valuable Attention
On TikTok, people aren’t just watching, they’re leaning in. Discover how to effectively capture attention from an audience that’s open, active, and ready to connect with brands.
Session 3: Create What Moves People
From insights to scripts, explore how to create smarter, more resonant content using tools built for the TikTok ecosystem.
Session 4: Search Drives Discovery
Search on TikTok is different. Learn how to meet curiosity with content that converts, and turn discovery into demand.
Session 5: Drive Commerce Everywhere
Commerce on TikTok isn’t just entertainment and connection. See how content and community drive action across every stage of the purchase journey.
Session 6: AI-Powered Performance
Explore how automation and AI are helping marketers maximize impact, minimize lift, and drive performance on (and off) the platform for all objectives.
