The dates for Amazon Prime Day 2025 have been revealed and, from it’s humble beginnings of being ‘a day’, will be stretched over 96 hours – yes that’s four straight days of deals running from the 8th of July through to the 11th! Originally launched in 2015, to celebrate Amazon’s 20th birthday, a decade on and it’s become one of the biggest sales events of the year!
Prime Day 2025 will return to the following countries this year: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. New for 2025, Prime members in Ireland can shop Prime Day deals on amazon.ie and in Colombia on amazon.com.
New for this year, Amazon will introduce ‘Today’s Big Deals’, featuring daily themes curated exclusively for Prime members, including limited-time ‘New Deal Drop’ deals launching at midnight every day throughout Prime Day.
There will be savings to be made across all categories, with discounts across top brands like Bose, De’ Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos, so expect to be tempted by these names, as well as hundreds of thousand of deals from independent small businesses.
Rules are the same as always in that only Prime members can buy these exclusive deals, but anyone can open up a Prime membership on a 30 day free trial, so if you want to be ready get your subscription sorted out.
You can also ask Rufus, Amazon’s AI shopping assistant, questions about Prime Day and receive tailored deal recommendations!
