Exclusive limited editions of the overnight sensation, Labubu will apparently go on sale from Monday on AliExpress, an international online retail marketplace (Under Alibaba International Digital Commerce Group) – coinciding with their summer sale, launching on Monday 16th June.
Amongst the new products released will be a brand-new edition Labubus – the viral sensation taking the fashion accessory world by storm. Available in various formats, such as keychains and plush toys sold in blind boxes.
AliExpress said that they “have seen consumer affection and demand for the dolls grow exponentially this year, leading them to rank 1st in search term volume on AliExpress for the past two weeks.”
A key driver of the demand for the monster-faced dolls has come from influencers and celebrities sharing their love of Labubus across social media, from Olivia Attwood and Shaughna Phillips to Dua Lipa and even David Beckham.
Labubus are part of the The Monsters collection, created by artist Kasing Lung. With their unique and expressive design, the characters originated in illustrated books and were brought to life as miniatures produced by POP MART – an Asian brand renowned worldwide for collectible toys.
The popularity of IPs like Labubu has driven a 300% YoY growth in the collectible toy category on AliExpress from the beginning of 2025 and just a week into June, the marketplace has already seen a 10x increase in sales of “blind box” products.
This is reflective of the great success enjoyed by the official POP MART store on AliExpress, with the collectibles store consistently showing up as the number 1 brand in terms of sales and searches across the marketplace’s 11.11 mega sale last November and Anniversary Sale this March in the UK. AliExpress expects to see continued success for the store next week when the summer sale launches on Monday.
To celebrate the launch of the summer sale, shoppers will be able to tune into a live stream directly from Pop Mart’s theme part, POPLAND in Beijing via the AliExpress app and TikTok as content creator, Teala Dunn, goes live on the 17th June to drop a range of POP MART products, including Labubus.
Shoppers can take advantage of the summer sale (16th – 25th June) by downloading the AliExpress app and enjoy free shipping and free returns with delivery guarantees. AliExpress continues to make service upgrades in the UK.
