Today we speak to Francis Dufay, CEO of Jumia, the leading marketplace in Africa, operating in 9 different countries. Francis discusses the challenges of ecommerce on the continent and how Jumia has solved these obstacles to ecommerce, and the massive opportunity for European retailers who want to sell in Africa.
Unlike on Western marketplaces, Francis says there is under supply of goods, so very little competition, but the challenge is the low earnings in Africa so prices have to be keen. But, if you have liquidation stock to clear, Jumia could be your answer!
In this video you will find:
- 00:00 Introducing Francis Dufay and the Jumia marketplace
- 02:30 Dynamics of supply and demand in Africa
- 04:00 How Jumia built ecommerce logistics for Africa
- 05:00 Is Africa ready for ecommerce?
- 06:36 The latest trends shaping the industry
- 09:26 Top categories for African ecommerce
- 11:42 Typical customer profile in Africa
- 12:43 Jumia’s role in driving African digital retail
- 15:09 The challenges and opportunities in Africa
