Talk about putting your money where your mouth is, at Linn Academy Keplin Group, one of the UK’s fastest-growing home and lifestyle brands, decided to showcase their products in a LIVE TikTok Shop promo.
In an open theatre packed with interested retailers and brands, Keplin went live on TikTok to sell everything from kitchen trays, to airfryers to Zero Gravity Recliner Chairs. This was hosted live by Scott McGlynn from ecommerce and Tiktok Shop specialists eBusiness Guru (eBG).
We’ve all heard of TikTok Shop and we all know what LIVE selling looks like, but few in the industry have actually seen a live interactive session from behind the scenes and this feature at Linn Academy was fascinating. It brought the fast-growing world of social commerce directly to the stage… at the same time as being beamed to TikTok screens across the country where real customers were buying real products in front of our eyes at the conference!
While many talk about the potential of TikTok Shop, eBusiness Guru is showing how it’s done, taking their proven social selling strategies to a live audience of over 1,000 retail professionals and streaming it in real time on TikTok. Linn Academy showed just how easily brands can connect with customers, showcase products dynamically, and drive sales through interactive livestreams.
At eBG, we thrive on partnering with ambitious brands like Keplin to unlock the full sales potential of their exceptional products. With deep expertise in ecommerce and a focus on how social commerce is transforming retail, we help brands stay ahead in an ever-evolving marketplace. TikTok Shop has emerged as a high-stakes platform where success demands bold strategies, compelling content, and innovative sales tactics that can turn any product into a viral success. We are delighted to support this live streaming launch event and to showcase Keplin’s products to the online world.
– Tejas Dave, CEO, eBusiness Guru
Running a live promo at an event like Linn Academy allows us to do more than just sell, it gives us a platform to engage with our audience in real time, show the quality and versatility of our products, and demonstrate how social commerce can be a serious sales driver for retail brands like ours. It’s fast, fun, and incredibly effective. As one of the UK’s fastest-growing lifestyle brands, we’re committed to staying ahead of the curve and leading the way in embracing new social commerce trends.
– Ray Mehra, CEO, Keplin Group
We couldn’t be more excited to support this initiative at Linn Academy. The opportunity to showcase to our customers how this unique platform can be used to take sales to the next level is invaluable. We can’t wait to see other customers evolve their social commerce strategies.
– Chris Timmer, CEO, Linnworks
