David Brackin is a contributing editor to ChannelX and founder of StuffUSell. Today he reports on the opening keynote session at LinnAcademy 2025, delivered by Linnworks CEO Chris Timmer.
As Linnworks CEO Chris Timmer stepped onto the stage, the excitement was palpable. LinnAcademy 2025 had returned, bringing together over 500 ecommerce leaders, marketplaces, and logistics experts in a standout gathering for the UK’s ecommerce industry.
Opening with a nostalgic glance back, Timmer shared an early photo of co-founder Fedor Dzjuba presenting at one of the first LinnAcademies over a decade ago–a time when the event was much smaller, intimate, and everyone’s ideas flowed freely over informal discussions. The heart of LinnAcademy, he emphasised, has always been collaborative learning, not sales pitches.
Indeed, LinnAcademy has always been a forum dedicated to forging meaningful connections. Marketplaces, couriers, consultants, and sellers engage in genuine conversations, exchanging insights and expertise aimed at collective business growth rather than passive product presentations.
Timmer provided an encouraging update on Linnworks’ current strength: managing a remarkable $18 billion GMV, 16 million product listings, automating 16,000 critical tasks, and handling nine orders every second. These figures illustrate Linnworks’ evolution beyond mere software–it has become a critical network that facilitates growth across the ecommerce landscape.
Artificial intelligence featured prominently, underscored by its swift adoption compared to previous tech evolutions. Timmer noted AI’s influence expanding rapidly, from intelligent search capabilities to sophisticated AI-assisted shopping integrations like ChatGPT. Sellers must adapt quickly to avoid falling behind in this fast-paced digital shift.
Timmer’s challenge was clear and concise: identify three or four actionable insights from LinnAcademy, then directly apply them to enhance your business practices.
Takeaway: LinnAcademy 2025 reinforces its original mission–deep connections and actionable learning remain paramount. Attendees should seize the moment, engage proactively, and leverage this event’s unique opportunity to powerfully boost their ecommerce capabilities.
– More details here: LinnAcademy 2025
