Pattern, the leader in global ecommerce acceleration, have launched Content Brief by Pattern PXM to the European market — an AI-powered tool that helps ecommerce brands optimise product descriptions, boost traffic, and accelerate growth.
Content Brief by Pattern PXM leverages Pattern’s extensive 44 trillion data points to analyse product listings and deliver actionable insights, based on market share, shopper behaviour, and content performance. Content Brief gives ecommerce brands an automated way to boost conversions and scale content across channels.
Optimising product imagery, video and copy for online listings is the most cited focus area for executives over the next six to 12 months, according to Pattern’s 2024 Ecommerce Executive Strategy Snapshot. Yet 40% of brand leaders say they don’t have the tools and resources they need to maximise ecommerce opportunities.
Content Brief by Pattern PXM helps ecommerce brands optimise:
- Product attributes: Translate product data, customer reviews and competitor listings into a clear creative brief for optimisation and syndication across platforms and retailers
- Images: Classifying the most effective images into archetypes, such as action shots or lifestyle imagery, to accelerate conversion
- Search: Understand which keywords customers use to find your products, how those terms rank in the digital aisle, and whether your brand has claimed and is winning or losing that keyword family
The ability to use AI to shrink the time it takes to conduct extensive competitive research from weeks to minutes is an astonishing leap forward for brand leaders – especially when that analysis is exponentially richer than what a team of humans could compile on their own. Brands can now operate on data instead of hunches without giving up creative control and direction as they rapidly optimise, deploy and test their content to generate unprecedented traffic and conversions on marketplaces.
– David Wright, founder and CEO, Pattern
Since adopting Content Brief in 2024, a leading CPG brand saw measurable impact within just 30 days — including a 21% revenue lift, driven by a 14% increase in page views and a 21 bps boost in conversion rate. Content Brief is the latest evolution of Pattern’s proprietary ecommerce acceleration platform to launch across Europe, combining tech and data to help brands win on the digital shelf
