TikTok in the UK are today announcing even more features to help people personalise their feeds and find more of the content they love with new For You Feed Controls.
The For You feed is the heart of the TikTok experience. It’s where people go to discover new interests and creators build thriving new communities—like Live the Dash or Hannah Lowther.
Now, TikTok announcing two features to help people personalise their feeds and find more of their favourite new trends, topics and creators. These add to the many ways people shape their feed every day—from using other For You feed controls like our “not interested” button, to liking, favouriting, and simply enjoying content they love. We’re also launching a new educational guide that makes it easier than ever to understand and shape your For You feed.
Customise your TikTok feed with Manage Topics
With Manage Topics, people can customise how often content related to over 10 popular topics is recommended in their feed – from Creative Arts to Travel, Nature, and Sports. These settings won’t eliminate any topics entirely, but you can choose to see more of a topic or less making it even easier for communities to discover the creators they love, search for topics they’re curious about, or simply watch content they enjoy.
Introducing TikTok Smart keyword filters
TikTok are also rolling out “Smart Keyword Filters” to help people limit content they don’t want to see recommended at all. We already provide customisable content recommendation filters, which people have used to filter content containing over 200M keywords from their feeds globally.
To give people more fine-grained ways to shape their experience in the months to come, we’ll also be doubling the number of keywords that can be filtered to 200.
Smart Keyword Filters use AI to capture more similar keywords like synonyms, and will continue to get more precise as they learn from how our community uses them.
The For You feed is why TikTok is a place like no other for people to discover new interests and creators to grow thriving communities. We’re thrilled to expand the tools and resources that empower people to find their favourite creator, shape their ideal For You feed experience and explore safely in a place tailored just for them.
– Adam Presser, Head of Operations & Trust & Safety
