Breaking into international markets is a significant opportunity for consumer brands, but for many, two major hurdles stand in the way: regulatory compliance and access to funding.
- 74% of US business leaders see regulatory compliance as one of the major hurdles to international expansion.
- 41% of SMEs in emerging markets have unmet financial needs
Webinterpret is thrilled to unveil its new partnership with Wayflyer, which addresses these pain points directly.
This partnership is founded on the shared vision of empowering businesses of all sizes for exponential growth with unlimited access to international marketplaces.
Webinterpret and Wayflyer are dedicated to helping consumer brands grow faster, expand further, and sell smarter.
Their goal is to remove the roadblocks that commonly stifle international business growth, with effortless access to regulatory compliance and flexible funding.
Compliance as a key consideration for growth
The General Product Safety Regulation (GPSR) has changed the landscape for any consumer brands that sell within the EU.
The new regulation applies to all consumer products and introduces a wide range of safety requirements that sellers must meet before placing those products on marketplaces in the EU.
Sellers on some of the world’s largest online marketplaces (like Amazon or eBay) who aren’t established in the EU face an additional obstacle: They must appoint a responsible person for the products they offer in their online stores.
Webinterpret helps merchants on online marketplaces in the EU by:
- Acting as an EU Responsible Person for their products
- Evaluating product listings and suggesting missing data for compliance
- Generating GPSR-compliant labels
Keeping up with regulatory requirements can be overwhelming, and make businesses think twice about expansion to online marketplaces in the EU.
Webinterpret’s GPSR Compliance Solution enables merchants to easily tackle regulatory challenges and meet stringent product safety standards.
This new partnership combines Webinterpret’s market-ready compliance and localization technology with Wayflyer’s fast access to growth capital to remove friction for scaling across borders.
Accessible funding for international expansion
Entering a new marketplace presents substantial growth opportunities, but it often comes at a high expense. Online businesses commonly struggle to secure the funds needed to meet the mounting regulatory, tax, and logistics costs while remaining profitable.
Wayflyer supports businesses at every step of their journey toward growing on international marketplaces by providing them with access in less than 24 hours to:
- Cash advances
- Term loans
- Rolling financing
Their products allow sellers to secure the resources to restock for peak season, explore new opportunities, and invest in upgrading fulfillment processes without stressing about cashflow constraints.
Wayflyer’s mission is to empower ambitious consumer brands to grow with purpose-built financing.
A partnership for effortless marketplace expansion
Funding and compliance don’t have to be a roadblock for businesses considering expanding their operations to the EU or other international marketplaces.
Webinterpret and Wayflyer’s partnership removes these obstacles by automating compliance with the EU’s product safety regulation and granting businesses access to the funds they need to support their global expansion.
This partnership will empower marketplace sellers to act fast, expand safely, and grow sustainably.
