Amazon have announced that Prime Day 2025 was its biggest Prime Day event ever and that customers saved billions on deals across more than 35 product categories, more savings than any previous Prime Day event. This year’s Prime Day event was bigger than any previous four-day period that included a Prime Day event, with record sales and more items sold during the four days. Members saved big on best-selling brands like Dyson, medicube, and Philips Sonicare.
Amazon Prime brings members fantastic savings, convenience, and world-class entertainment—and this year’s four-day Prime Day event gave them more time than ever to shop and save. Prime members scored deals across categories including electronics, beauty, and household essentials on best-selling products.
Prime members also purchased millions of Alexa-enabled devices, and the Ring Battery Doorbell and Fire TV Stick HD were two of the event’s best-selling items. The savings didn’t stop there—Prime members stocked up on grocery deals like 50% off all ice cream and frozen desserts at Whole Foods Market and discounts across all Amazon Fresh selection, including fresh produce and other perishable items.
Some of the UK bestselling items included:
- Amazon Fire TV Stick 4K
- COLOR WOW Dream Coat Supernatural Spray
- Garnier Micellar Cleansing Water
- Honeywell TurboForce Power Fan
- Jungle Formula Maximum Strength Insect Repellent
- La Roche-Posay Anthelios UVMune 400 Ultra-Light Invisible Fluid
- NIVEA SUN Protect & Dry Touch Refreshing Sun Mist Spray SPF50
- Oatly Barista Oat Drink Long Life
- Apple AirPods Pro 2 Wireless Earbuds
- Ring Battery Video Doorbell
- WaterWipes Plastic-Free Original Baby Wipes
This year’s Prime Day experience was enhanced by Alexa+ — Amazon’s next-generation personal assistant now available in Early Access to millions of customers — along with the AI-powered shopping assistant, Rufus, and AI Shopping Guides. These features helped customers easily discover deals and get product information, complementing the fast, free delivery that Prime members enjoy year-round.
This year’s extended Prime Day event delivered incredible savings to our members across millions of deals. We’re thrilled to see record savings for our customers, who found great prices on the everyday essentials and products they love. This event wouldn’t be possible without the dedication of our employees, delivery partners, vendors, and sellers who worked tirelessly to serve our customers. Their efforts made this our biggest Prime Day yet, and I’m grateful for their contributions.
– Doug Herrington, CEO, Worldwide Stores, Amazon
Independent sellers—most of which are small and medium-sized businesses—also achieved record sales and a record number of items sold.
Prime Day 2025 was our most successful Amazon shopping event since launching our store in 2019. We saw impressive sales not just on our Prime exclusive deals but across our entire catalog. Beyond the immediate revenue boost, we’re especially thrilled about the increased brand awareness and the acquisition of new customers through the event.
– Anne Maza, co-owner, Olivia Garden
