Amazon Prime Day 2025 is live in the UK this week, running from the 8th of July to the 11th of July, expanding to four days for the first time ever and the introduction of Today’s Big Deals.
Prime members have double the time to shop hundreds of thousands of exclusive deals during this year’s Prime Day event. Prime Day deals are available across all categories, with discounts on products from top brands like Bose, De’ Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos.
Today’s Big Deals
New for Prime Day 2025, Amazon has introduced ‘Today’s Big Deals’, featuring daily themes curated exclusively for Prime members, including limited-time ‘New Deal Drop’ deals launching at midnight every day throughout Prime Day.
Today’s Big Deals are all based around tech, followed by Beauty & Self-Care tomorrow. Thursday will see Fashion come to the fore finishing up Today’s Big Deals on Friday with Home & Garden.
Are Prime Day deals only available to Prime members?
Yes. Only Prime members can enjoy exclusive deals and Today’s Big Deals during Prime Day 2025, so join now so you don’t miss out! In the UK, anyone can join Prime for £8.99 per month or £95.00 per year, and if eligible you can sign up for a 30-day free trial.
Students and young adults aged 18-22 can get 50% off Prime in the UK (£4.49 per month or £47.49 per year), with a 6-month trial at no cost.
How to make the most of Prime Day 2025
Some of the ways that members can prepare for Prime Day and make the most out of the event include:
- Ask Rufus, Amazon’s AI shopping assistant, questions about Prime Day and receive tailored deal recommendations.
- Discover the right deal with personalised deal recommendations including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you”, and “deals related to items in your cart.”
- For some of the best savings, keep an eye out for limited-time Lightning Deals, which offer some of the most exciting discounts and can be found throughout the Prime Day event.
- Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your needs during Prime Day. Prime members receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.
