Amazon have announced that on the 4th of August 4, 2025, they will introduce a simplified seller feedback submission experience, so customers can give a star-only ratings with optional written feedback. They say that this simplified review experience can help you receive more seller ratings faster.
Honestly this can only be a good thing. While I’ve sporadically over the years popped on to Amazon and left product reviews, I have never had the time to also worry about seller feedback. It’s just too much work, especially as you have to look for the orders where the product was sold by a third party seller and not by Amazon themselves. Anything that makes it easier to help sellers’ ratings has to be a good thing.
Honest and authentic star ratings are an important way for customers to know how past order experiences were perceived by other customers. To make it easier for customers to submit ratings, we’re making written feedback optional, which will help increase rating submissions and give customers more information to confidently make purchase decisions.
When customers submit seller feedback with or without text, we automatically look for signs of abuse and evaluate them against our customer review creation guidelines. When there is no text, the feedback appeal feature in Feedback Manager will be disabled for all star-only rating reviews. If you believe that the star-only rating violates our customer review creation guidelines, you can request additional review through Report a violation.
– Amazon
3 Responses
What are you talking about? A feedback with no content means sellers have no idea HOW to make improvements, and the announcement even said that the option to appeal the feedback is disabled for no-text feedbacks.
Sellers unanimously oppose this change. There would now be (even more) negative feedback that is NOT constructive to the seller and they cannot do anything about it.
https://sellercentral.amazon.com/seller-forums/discussions/t/a2e6403a-7e66-47cf-b66b-8945c4a96ee2?postId=bf925080-b22f-4251-a298-e40ce7df054b
You have NO idea what you are talking about.
HOW is this “only a good thing” for sellers when feedback says nothing??
That comment about it being a good thing is clearly made by someone who has never sold on Amazon and has very poor understanding of the site.
It means that you will never know WHY you have received negative feedback.
FBA feedback will no longer be struck through.