Google’s most powerful AI search experience yet is rolling out in the UK – Google AI Mode search promises the ability to ask search the most complex, nuanced questions yet and instantly receive an AI-powered response that really understands your question, gives you the information you’re looking for and helps you dig deeper into the topic.
Starting to roll out in the UK today, you’ll see Google AI Mode appear as a tab on your Search results page, and in the Google app for Android and iOS.
Using a custom version of our latest Gemini 2.5 model, Google AI Mode lets you ask nuanced questions that would have previously required multiple searches. Google say that AI Mode is particularly helpful for exploratory questions and for more complicated tasks like comparing products, planning a trip or understanding complex how-tos. They have found that early users of AI Mode are asking questions that are two or three times the length of traditional search queries.
AI Mode is designed to be truly multimodal, so you can ask questions in whatever way feels most natural — whether that’s with text, your voice or even your camera. In AI Mode, simply tap the microphone icon and ask your query. You can also snap a photo or upload an image and ask your question, thanks to AI Mode’s rich multimodal capabilities.
As we continue to evolve the Search experience with AI capabilities, we remain focused on helping people access information and perspectives from a diverse range of sources. For example, with AI Overviews, we’re seeing that people have been visiting a greater diversity of websites for help with more complex questions. And when people click from search result pages with AI Overviews, these clicks are higher quality for websites — meaning users are more likely to spend more time on the sites they visit.
