Adobe Express has launched a one of its kind national AI report to find out how the technology is effecting lives at both work and at home. Currently, 40% of Brits are now using AI both at work and in their personal lives, with 47% claiming AI saves them up to 4 hours per week on home tasks, and 12% are even saving more than 10+ hours per week at work
- 15% of people use AI-powered tools to support work tasks
- 25% of people reach for AI-powered tools throughout their personal life
- 31% don’t use AI-powered tools at all
- 5% of people want to learn more about AI and hope to use it more soon
Of course we have to admit that we’re all using AI unconsciously. Whether it’s your suggested Spotify playlist or your Alexa suggested purchase, AI is already running out lives. However, when we choose to use AI it gets really interesting.
The most common ways people use AI to optimise their everyday include information research (65%), communication (29%), such as using smart email and text replies, and entertainment (28%), such as music and movie recommendations.
More than four in 10 people (41%) also use AI as their own personal assistant, timekeeper and trainer, using it to organise their day-to-day lives and track fitness goals. Benefits people cite include:
- Saving time. When it comes to saving precious time at home, almost half of those surveyed (47%) say that AI tools saves them anywhere between one to four hours a week.
- Saving money. From finding the best deals to reducing the need for paid services, more than half (51%) of those we surveyed save money every month thanks to AI. More than one in four (27%) report savings of up to £50 a month.
- Boosting productivity. AI tools can be used to plan events, design creative assets and spark creativity through ideation and inspiration. Our survey revealed that nearly three quarters (72%) of respondents experienced a significant or moderate boost in productivity after introducing AI. Meanwhile, one in five (20%) maintain a neutral perspective, and only 5% of people have had a negative experience.
At work, one in eight people (12%) say that they are saving more than 10 hours per week by using AI tools, while the vast majority (43%) save an average of one to four hours at work every week. Today, professionals in the UK are using AI for:
- Learning. When it comes to software development, almost one in five professionals (18%) use AI to support coding.
- Design. From image generation to content ideation and copywriting, an overwhelming 70% of UK professionals use AI for creative tasks.
- Research. More than half of people (56%) use AI for research and information gathering, pulling sources from across the internet.
- Analysis. Up to 46% of people turn to AI for data analysis and interpretation, drawing key insights from a wealth of information.
- Project management. Likewise, two in five people (40%) use AI tools to help streamline and optimise repetitive tasks and project management.
- Communication. Less than a quarter of people (22%) use AI to help draft emails and messages at work.
The future of AI shopping is (almost) upon us!
We now turn to what’s going to impact all of us, whether we have our retailer head or our consumer head on. That’s shopping! In a recent blog post, Scot Wingo, CEO at ReFiBuy.ai took stock of a $25 billion uplift in OpenAI’s expected ChatGPT revenues ($100 billion forecast for 2029 in Autumn 2024 projection has now ballooned to $125 Billion 2029 projection). This he says is because ChatGPT is about to become a marketplace instead of simply passing a sale to a retailer (or a traditional marketplace).
And Scot says, the other big AI players will soon follow suit – Perplexity, Anthropic, Copilot and XAI won’t want to be left behind.
But the big one is Retail Media Networks… wait for ChatGPT to start offering you pay for visibility! The future is going to see AI become one of the most exciting channels in ecommerce. Marketplaces won’t like this, but they’ll keep their traditional customers for a while and won’t be going anywhere soon, indeed they’re all working on their own AI models. But if we don’t go to a destination site and switch from search engine to AI LLM to start our shopping journey, it’s going to be a very different world in a few years (months?) time.
