How eBay Helps Sellers Navigate the New Era of AI Search

As consumers increasingly turn to AI search for shopping and discovery, there is a critical need to ensure small businesses and online sellers are prepared to cut through in this evolving landscape and eBay believes that by empowering sellers, it’s not just adapting to the future of ecommerce, but actively shaping it.

For a diverse marketplace like eBay, this presents a unique opportunity for AI agents navigating a vast inventory to match products with consumer needs. eBay has been making significant strides to address this by empowering sellers with advanced AI-powered tools and resources, helping them optimize their listings for AI discoverability, ensuring their products are easily found and understood by shopping agents.

Here’s how eBay say that they are using AI to empower their sellers:

• Automated Content Enrichment: eBay generates detailed and accurate product descriptions during the listing process that cater to both human shoppers and AI algorithms, ensuring comprehensive information is available and discoverable.
• Competitive Pricing Strategies: Sellers receive real-time insights into pricing trends and competitor offerings, enabling them to optimize prices for AI-driven comparisons.
• Data-Driven Insights: eBay is working to provide sellers with more granular data on how AI agents are interacting with their listings, including search term performance, attribute prioritization, and conversion rates.
• Comprehensive Seller Education: Through in-person and virtual seller meetings, and the continually updated Seller Center, eBay provides resources to help sellers understand and leverage the latest AI tools and platform updates, including AI background enhancement and generative AI video tools.
• Practical Guidance: eBay is guiding sellers on practical steps to prepare for AI shopping agents, emphasising the importance of structured data, accurate categorization, detailed attributes, high-quality images, and comprehensive product descriptions.