NORTHERN Gym Equipment have their own D2C website, sell on channels including Decathlon and Argos, but focus heavily on community with their own Ambassador network promoting their products.
When you’re selling heavy bulky equipment, of course there are logistical challenges (like sending out a half empty courier van because you’ve hit it’s weight limit!), but these are issues that can be solved – What sets NORTHERN Gym Equipment aside is their relentless focus on the customer and how they can elevate their experience.
Today, we spoke to co-owner, Mahavir ‘Marvy’ Nerwan, to learn more and in this video you’ll find:
- 00:00 Introducing Marvy from NORTHERN Gym Equipment
- 01:31 Scaling D2C growth with Ambassador Network
- 04:00 Selling on Decathlon, Argos and work with content creators
- 07:55 The logistics of selling bulky heavy items on marketplaces
- 09:52 Pros and Cons of selling on marketplaces
- 11:53 Building the tech stack for NORTHERN Gym Equipment
- 13:46 How do NORTHERN Gym Equipment set themselves aside from the competition
- 15:35 What’s next for NORTHERN Gym Equipment?
- 17:09 Community first!
