Klaviyo have announced a public beta of Klaviyo Service – a disruptive suite of AI-powered tools that puts AI shopping agents, real-time customer data, and seamless service experiences within reach of every brand, not just retail giants.
Klaviyo’s Conversational AI Agent helps brands of all sizes deliver personalized, always-on support using real-time data, storefront knowledge, and marketing insights, all powered by the Klaviyo Data Platform (KDP).
The launch comes on the heels of Prime Week, where millions of shoppers turned to Amazon’s AI assistant, Rufus, for real-time answers, product guidance, and order support furthering the new standard for what modern consumers expect.
Klaviyo’s 2025 Online Shopping Report reveals just how deeply these expectations run:
- When online shopping, 62% of respondents would prefer AI remember their preferences over re-explaining them to a salesperson
- 46% would rather share their shopping history with AI to make recommendations than their partner
- More than half (53%) would rather get help from an AI agent instead of emailing with a customer service representative
Built into Customer Hub, Klaviyo’s Conversational AI Agent is quickly trained with the data on a brand’s storefront – including its product catalog and FAQs. It guides shoppers from discovery to purchase by answering common questions, recommending products, and removing friction at every step.
Consumers are increasingly comfortable shopping with AI, but until now, only the biggest players could afford to build AI shopping assistants that drive purchases, not just answer simple questions. With Klaviyo’s Conversational AI Agent and the rest of our Service suite, we’re leveling the playing field, giving every brand the ability to offer seamless, self-serve experiences that feel as helpful as your best in-store associate.
– Grant Deken, Head of Product, Klaviyo Service
Klaviyo’s Conversational AI Agent features
- It drives revenue, not just deflection: Recommends products, suggests cross-sells, and guides shoppers to complete their purchase using real-time behavior and order data.
- Personalized by default: Trained on a brand’s product catalog, policies, and FAQs. Responds in the brand’s voice and tailors every answer to each shopper.
- Answers instantly, 24/7: From sizing and product questions to shipping and order status, the AI Agent responds in seconds and hands off with full context when needed.
- Works from day one: Automatically ingests a brand’s storefront, product catalog, help content, and more. With no dev work required, users can go live in minutes.
- Built on the Klaviyo Data Platform: Combines real-time shopping behavior, past purchases, engagement history, and marketing context to personalize every interaction.
- Coming soon: Later this year, the AI Agent will be able to process returns, update subscriptions, and edit shipping details. It’s also expanding to new channels like WhatsApp, RCS, SMS, and email—for seamless support wherever your customers are.
The Conversational AI Agent is just one part of the Klaviyo Service suite of products, designed to bring marketing and service together on one platform.
As part of the broader Klaviyo Service beta, brands also gain access to:
- Customer Hub: A branded on-site destination where shoppers can track orders, view returns, and access personalized recommendations. In private beta, brands like ThirdLove generated over $200K of revenue in just four months through Customer Hub.
- Helpdesk: A centralized workspace where service teams share a real-time view of every customer, every order, and every conversation. Teams can resolve issues faster, while also bringing service insights to marketing teams—such as pausing promotions when a customer has an unresolved ticket.
We didn’t buy or bolt on Klaviyo Service, we built it from the ground up with the Klaviyo Data Platform at its core. rocessing over 2 billion daily interactions across more than 7 billion profiles, that foundation gives brands a real-time, fully connected view of every customer across both marketing and service, making it possible to deliver faster, smarter support that actually drives growth.
– Adil Wali, Chief Product Officer, Klaviyo
As B2C brands look to drive more revenue from every customer touchpoint, unifying marketing and service is becoming a clear strategic advantage. Bringing these traditionally siloed functions together allows teams to deliver more personalized, connected experiences—and turn support interactions into opportunities for growth.
– Roger Beharry Lall, Research Director, IDC
