New Look, one of the UK’s leading fashion retailers, today announced the successful implementation of Amperity, the AI-powered customer data cloud. The partnership aims to unify customer data to deliver exceptional experiences across channels and drive revenue growth and the initial results are amazing!
- 71% of at New Look top customers shop across multiple channels
- 31% of top customers use multiple email addresses
- Customers with multiple identifiers spend 95% more
- These customers also place twice as many orders
The joint solution enables New Look to connect data across all customer touchpoints – online and in-store – to better identify high-value customers and activate insights in real time. Results from the pilot indicated a projected return on investment within the first quarter, driven by more efficient marketing campaigns, improved audience targeting, and increased cross-channel conversions.
With Amperity’s AI-powered identity resolution, we’ve uncovered that 3.4 million customer profiles had been fragmented across multiple records. Most importantly, we discovered that 31% of our top customers were using multiple email addresses, making it nearly impossible to recognise and properly serve our most valuable shoppers.
– Jack Freeman, Customer Analytics Manager, New Look
Other key findings from the pilot demonstrate significant potential for improved business outcomes, with the ability to:
- Identify and reach up to 24% more high-value customers through enhanced data-driven marketing.
- Achieve over £1M in media savings and boosted return on ad spend by 50% using Amperity-built audiences.
- Deliver personalised customer experiences across online and in-store channels, driving higher conversions.
- There is an £8.1M opportunity by converting 1% of single-channel shoppers to omnichannel customers
What’s remarkable about New Look’s transformation is how quickly they turned customer insights into action. We found that customers with multiple identifiers spend 95% more and place twice as many orders. This is the power of unified customer data in driving business impact.
– Matthew Lubeck, General Manager, EMEA, Amperity
The partnership leverages capabilities from the Databricks Data Intelligence Platform in combination with Amperity’s customer data cloud, using bidirectional data sharing that processed over 7.5 billion records in minutes without requiring complex schema mapping. Due to the ability to seamlessly share data between Amperity and Databricks, the full solution implementation took less than 90 days.
The integration between Databricks and Amperity demonstrates how powerful a modern data architecture, such as the Databricks Data Intelligence Platform, can be when paired with purpose-built AI for customer data. New Look can now democratise data access across its organisation while maintaining governance and quality, enabling teams to derive insights in minutes rather than days or weeks.
– Michael Green, Managing Director UK and Ireland, Databricks
The solution has already further identified several high-impact opportunities for New Look, including:
- Potential to recover £2.1M in revenue by converting just 5% of one-time buyers into repeat customers
- Projected £2.4M in revenue from reactivating only 1% of lapsed customers
- Opportunity to generate £8.1M by converting 1% of single-channel shoppers to omnichannel customers
This partnership represents a fundamental shift in how we approach customer data, we’re now able to understand that 71% of our top customers shop across multiple channels, which is a key behaviour on the journey to becoming a high-value customer. These insights allow us to launch campaigns that incentivise customers to shop both online and in-store, driving higher lifetime value.
– Daniel Chasle, Chief Data Officer, New Look
