Royal Mail has launched the first-ever celebrity led Royal Mail TV Ad campaign to showcase the ease and convenience of its modern parcel-sending services with 130,000 out of home (OOH) drop off locations.
This marks Royal Mail’s biggest brand campaign to date, with its largest multi-channel rollout. It debuts today across ITV, Channel 4 and Sky. The 30-second spot offers a fresh take on Royal Mail’s Send it Your Way creative platform, featuring a cross-channel talent lineup of much-loved presenters and comedians, each devising fantastical ways to send and return a parcel.
The Royal Mail TV Ad opens with ITV presenter and comedian Judi Love, whose eager dog is tasked with delivering a parcel to Scotland. Next, Channel 4’s The Last Leg co-host Josh Widdicombe preps a DIY rocket laden with parcels, ready for lift-off. Finally, former footballer and Sky pundit Micah Richards tears across a TV studio in a golf cart, parcel in tow.
The second half of the film brings viewers back to reality, as the presenters demonstrate just how simple it is to use Royal Mail’s new services. Judi effortlessly drops her parcel into a Postbox using the Royal Mail app. Josh deposits his deliveries into a secure parcel locker, and Micah hands his parcel over at a local shop.
The ad closes with each presenter exiting their Royal Mail location—mission accomplished—as the voiceover explains: “With over 130,000 parcel points, sending has never been easier.”
The campaign runs across linear TV, BVOD and SVOD platforms and targets key programming including Celebrity Gogglebox, Coronation Street, Formula 1, Sky News and coverage of the Women’s Euros in a surge strategy at launch.
The AV activity is supported by radio, outdoor billboards, social and digital channels. A nationwide programmatic OOH campaign by AMV will optimise targeting across high dwell time formats in roadside and transport environments.
We’re making sending and returning parcels easier than ever—whether it’s through our network of local shops, lockers, or even nearby postboxes. People now have more choice and convenience to fit their busy lives. This campaign is all about celebrating those options and helping more people discover just how simple sending and returning can be.
– Heidi Kieran, Head of Consumer Marketing and Brand, Royal Mail
