Walmart will be right there in the heart of The National Sports Collectors Convention, the largest sports and memorabilia collectors’ event in the country, taking place from the 30th of July to the 3rd of August in Rosemont, IL. Their first appearance at the event marks a pivotal moment for collectors, hobbyists, and sellers alike.
- Over the past year trading card sales on Walmart Marketplace soared over 200%
- Sports trading card sales have grown more than 60% year over year
Today, Walmart Marketplace’s trading card category offers increased access to graded singles, sealed boxes, sports memorabilia, coins, comics, and so much more. Thanks to their ever-expanding community of third-party sellers, enthusiasts can discover the next piece for their personal collection—or even start a new one.
Walmart Marketplace is rolling out several key features designed to deliver enhanced experiences:
- Grading Transparency: Coming soon, collectors will see grades from trusted companies like PSA, CGS, and NGC displayed for select categories, ensuring confidence with every purchase.
- Enhanced Shopping Experience: New features like team and event filters, detailed product pages, and grade/condition badges make finding the perfect collectible easier than ever.
- Exclusive Drops and Events: Following the success of Walmart Collector-Con, Walmart is bringing exclusive releases and first-to-market drops to collectors both online and in person.
- Support for Sellers: With streamlined onboarding, collectibles-specific attributes, and enhanced return settings, Walmart Marketplace is empowering specialty sellers to connect with collectors and grow their businesses.
Walmart is also teaming up with WeTheHobby for a live-stream series on Walmart Live this fall, offering collectors a front-row seat to box breaks, exclusive releases, and live hobby entertainment. Additionally, the company is partnering with Mascot, a rising platform in the collectibles space that simplifies listing management for sellers across major channels.
