Amazon Brand Registry have just launched Vendor selling roles assignments in the Manage selling roles tool.
This is major news as Brand Administrators can now use the Manage selling roles tool to assign new selling roles for selected users with active Vendor Central accounts. These selling roles unlock eligibility to access specific brand selling benefit programmes, based on the user’s relationship with the brand.
Selling roles define the relationship of a selling partner with a brand. A selling role can be assigned to a selling partner account via a Merchant Token or Account ID. When you assign a selling role to a Seller or Vendor Central account, it establishes that account’s relationship with your brand. This unlocks eligibility for additional brand selling benefits and listing privileges based on the selling role assigned.
Vendor selling roles
Brand Representative
A Brand Representative is an internal, first-party selling partner who is directly employed by your brand. This role may be assigned by the brand Administrator and is automatically assigned to intellectual property (IP) owners once they enrol in Brand Registry.
Brand Representative rights
These roles are available to Vendor Central and Seller Central accounts:
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Reseller
A Reseller is an external, third-party selling partner authorised by the brand to sell goods in the Amazon store. This role may be assigned by the brand Administrator to distributors, licensees, manufacturers or other parties that have an agreement with the brand to sell their products.
Reseller Rights
These roles are available to Vendor Central and Seller Central accounts with a couple only for Seller Central accounts:
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How to Assign selling roles
- Visit the Brand Registry homepage and select Manage selling roles from the Manage tab. Click Connect a selling partner account and choose between Seller Central or Vendor Central accounts to begin. Select the relevant selling role, based on the user’s relationship with the brand.
- Provide the Merchant Token or the Account ID of the selling partner you want to connect or select an already connected selling partner account. Choose the relevant brand for that user.
- Click Connect selling partner account when the information is completed. This will send an invitation to the selling partner via selling partner email.
- After accepting the invitation, the selling role will be displayed as active in the Connected tab.
