SHEIN have announced their latest collaboration with Pepsi Co, with a deliciously nostalgic collaboration which reimagines iconic Pepsi Co. brands including Doritos, Pepsi, Lays, Cheetos, and Mountain Dew through the creative and playful lens of SHEIN.
Just in time for back to school season, the SHEIN x Pepsi Co. collaboration features fun apparel, home and dorm decor, and other accessories. Perfect for millennial and Gen-Z shoppers, this collection includes affordable keychains, earrings, phone cases, socks, tote bags, kitchenware, and more. Perfectly intersecting with pop culture, technology, gaming and style, SHEIN x Pepsi Co. was made for those who embrace bold, clever designs with nostalgic roots.
This is interesting as SHEIN is usually associated with small startup fashion brands. By partnering with Pepsi Co they are punching and coupling up with a global brand that brings them right into mainstream attention.
Carrying the description ‘Designed by Pepsi, Made by SHEIN’, you can bet your bottom dollar that Pepsi Co. have done their homework and there’s no child labour or forced labour in the supply chain, an accusation that’s been leveled at SHEIN in the past and something SHEIN are working to stamp out entirely.
You can find out more about SHEIN x Pepsi Co. and explore the full collection on their website.
