Amazon have announced the return of Prime Big Deal Days on 7-8th of October, offering Prime members exclusive access to hundreds of thousands of deals across a wide selection of products in the lead up to Christmas. The two-day shopping event begins at 00:01 on the 7th of October and ends at 23:59 on the 8th of October with savings of up to 40% across all categories including home, kitchen, electronics, toys, fashion, and beauty & self-care, and great deals from popular brands like Crocs, De’Longhi, Levi’s, Ninja, and OURA.
New for this year’s Prime Big Deal Days, customers can shop limited time ‘New Deal Drop’ deals during the event curated exclusively for Prime members. Shoppers can make a head start on their festive shopping lists and explore themed deal collections such as Cosy Season, with deals across apparel, home, and kitchen, or Gifting, highlighting savings on categories including beauty, toys, and electronics.
Get ready for Prime Big Deal Days
Customers who haven’t yet joined Prime can sign up now or begin a free trial at amazon.co.uk/prime to unlock access to exclusive savings, and benefit from fast, free delivery on millions of products. Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories and more.
Some of the ways that members can prepare and make the most out of Prime Big Deal Days include:
- Use Amazon’s AI shopping assistant, Rufus, to shop smarter and plan better by getting product details, expert advice, and personalised suggestions. Whether exploring a new hobby, comparing products, or checking on an order, Rufus AI offers quick, helpful guidance.
- Discover the right deal with personalised deal recommendations including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you” and “deals related to items in your cart”.
- Use Buy Again to stock up and revisit frequent purchases, such as everyday essentials, to make festive preparations easier.
- Add must-have items to your ‘Wish List’ ahead of time, and if they’re on sale during Prime Big Deal Days receive alerts.
- Find products quickly with Amazon Lens, a visual search tool, by using your camera or existing photos on your device to find the exact product or similar items available on Amazon.
Recent independent research commissioned by Amazon reveals that over half (51%) of UK shoppers use sales events to feel more in control of their spending, with six in ten (61%) getting a buzz from finding a great deal. Half (51%) of Brits also report feeling pride when sharing the amount they’ve saved with others and more than a third (35%) enjoy the thrill of securing a deal before anyone else. The research also reveals that Brits most value the digital memberships that reward them for their loyalty (59%), help them get more for less (51%), and give them access to a wider range of products in one place (38%).
Shop Prime Big Deal Days globally
Prime Big Deal Days will begin on 7th of October in Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Netherlands, Poland, Singapore, Spain, Sweden, the U.S., and the UK, and for the first time, Colombia, Ireland and Mexico.
