Sephora have launched My Sephora Storefront, a creator-powered affiliate platform that allows U.S. influencers to build shoppable digital storefronts and share curated product recommendations with their followers.
Seamlessly integrated into Sephora.com and the Sephora app, both clients and creators can experience a smooth shopping journey without ever leaving the Sephora ecosystem. They’re looking for creators with a following on either TikTok or Instagram, although having other social platform audiences won’t hurt you either!
My Sephora Storefront – built in partnership with Motom, a leading technology company specializing in creator commerce affiliate platforms – represents the next milestone in the retailer’s creator strategy and reinforces its leadership in the creator commerce space.
My Sephora Storefront features
- Fully customizable digital storefronts that reflect their unique brand and aesthetic with curated collections
- Shareable, shoppable links optimized for all major social platforms
- Access to Sephora’s Beauty Insider Loyalty program and full assortment of coveted brands and latest product launches
- Year-round commission opportunities
- Full integration with Sephora’s robust data analytics and performance insights
Sephora prioritizes building relationships with creators and expert voices because of their ability to have meaningful conversations with consumers. My Sephora Storefront is a pivotal next step to building an inclusive ecosystem that empowers creators to authentically connect with their audiences, and also enables deeper creator relationships with our brand partners and clients that make it all possible.
A linear approach is never the Sephora way. We knew early on that we needed to create a larger ecosystem of creators and experts to show up for our consumers. While each creator community has its own unique strategy, they work together to address gaps in how beauty lovers discover new products and develop their purchasing habits
– Brent Mitchell, Vice President of Social Media and Influencer Marketing, Sephora
